Is the first negative growth in washing powder laundry fissile agent market

　　At present the economic crisis shadow not, when the laundry powder along with raw material cost surges upward, but the profit is meager day after day time, the liquid detergent takes one kind new to wash clothes the product, is welcoming development the spring. According to AC Nielsen's recently investigation showed: in 2008 the national liquid detergent sales volume growth is swift and violent, in 2007 compared to the same period grew 65%, at the same time, laundry powder, in entire washed clothes in the medicinal preparation market to occupy compares actually appears slid, in 2008 in 2007 the sales volume share presented the negative growth, for - 6.1%. liquid detergent the attacking army has reached the city, the laundry powder bitter experience challenge, the home washes clothes the medicinal preparation market to carry on intense contention. at the beginning of 2009, various laundry powder brand hits “the price war” in abundance, actually does not have fundamentally the solution laundry powder alkalinity wound not to have questions and so on protection. According to the investigation, surpasses 80% consumers to express that felt the puzzle to the laundry powder wound question, the laundry powder already more and more could not satisfy the consumer high quality to wash clothes the demand.but the liquid detergent aspect, and by “has the protection purity” along with blue moon liquid detergent's rising to wash clothes the concept to receive the consumer to pursue holds, leaps to the market first, more and more date enterprises start to transform the strategy, splits out “washes protects unites” and so on advertisements, enlarges the liquid detergent the technical research and development, the participation liquid detergent market contention, this will certainly to further catalyze our country to wash clothes the medicinal preparation market pattern fission, accelerates to wash clothes the medicinal preparation renewal.